A day or so after the final proofs were sent I received emails stating that the original design firm are providing artwork for one design and I would be used for the De Monch clip.
I mentioned that having white or even a grey on the yellow background would render some of the type illegible, with important information such as the Alcohol by Volume it is key to making it visible in a dark bar.
I discussed the work with peers and sent the artwork that I was happy with which included no white text. I feel this makes the logo stand out more and gives it a focal point.
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