As I approach the layout and design stages of the brief, I have outlined a rationale that I can refer back to at all times.
"FISK Cake" Rationale
The package is designed with the environment at the heart of the product, the cardboard packaging is sourced from recycled stock. This opens through the pulling of a sticker, the colour of which represents the content of the cake (melting centre or chunky). Once open, biodegradable greaseproof paper wrapped cakes roll out for the consumer to unwrap and begin cooking.
The addition of the silver foiling adds a transition from the sea to the dining table with minimal impact on the environment. This aesthetic touch also allows the pack to sit within the luxury chilled product section but stand out from it's competitors.
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