Brief 11: Winterlight - Typeface

We have chosen to use Flama Basic because of it's It looks clean, contemporary feel to both the lower and uppercase. Having a versatile font will mean less typefaces are used and the overall layouts will feel less crowded. Type hierarchy will be much easier to control with this also, when paired with the logo mark it anchors the overall logo beautifully by adding to the clean lines in the "W" shape.