Winterlight - RGB research

Using RGB in a space is a point of discussion for the pitch, we think that these visuals will help to seal the commission based on the interactivity. Incoporating lots of different ways of using light into the Winterlight branding will allow the concept to take many forms. 

RGB involves using multiple lightbulbs of different colour to highlight certain parts of a design that has been overprinted to include more information. 





We believe that when done correctly, this can successfully heighten interest in the festival through the branding. It is also adaptable to many different themes.