Monday, 10 February 2014

Brief 8: BrewDog - Submission and evaluation

Brief




Submission board






Evaluation

This brief provided an opportunity to create a concept, develop an idea and complete the artwork within a long time frame. Rather than spending up until the deadline on this, I chose to fit this around existing briefs within the week, producing most of the work after hours at night. I took the decision to get feedback as many times as possible from peers, Natalie, Josh, David and many others gave their feedback regarding the many colour options that I had explored. From the feedback I was able to explore possibilities which did not sit with my comfort zone and original intent, by doing this though I found that my original colour palette worked best.
Social media has given me a great chance to enter a competition that not many other people around me know about, this means not only is the competition smaller, but I have something different to show studios. 


*Update* - 19/03/14

The design has been shortlisted for the top 5 designs, it is being framed and put on display in the Edinburgh Bar.


*Update* - 25/03/14

The work is up and ready for voting.


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