Brief 9: Progress

Through the progression of the 6 labels, it has become clear that using colour is a weakness of mine. Through printing various swatch tests out I feel that having a much more consistent background colour is key to this brief. As the typography is the only thing that is to change on each of the labels, the colour for this type will change too.

I have spent time finding a swatch that works together.

This much more earthy-woody tone swatch will be tried out with the one below, there is two options; change the colour of the type or change the background. The problem I face when changing the background colour is that the frame edge is lost on the darker colours.

I feel these reflect the old wooden signage aesthetic that I am aiming for, with the addition of textures to each label I am much more confident to present this to my peers as a concept.

After realising that I needed to remove all colour from the art board in order to work with a clear head I developed a design that is based on type hierarchy. It was becoming evident that the label was over crowded before any type was placed on the page, this is contradictory to what I found in my research, the best practice for a unisex design is simplicity

The new layouts allow for the descriptions to be the focus of the aesthetic and a way of grabbing the attention of the consumer. Within each description there are trigger words that allow one type of beer to be identified from another. There will be a much more detailed ingredients list on the rear label, this allows me to have more control over the amount of words that are needed on the front label. 

The kerning and leading needs to be adjusted on each label but this is working well as a layout. I feel that this has moved in several directions so far and this will be the cut off point for design changes. 

The new shape of the label has been altered because I needed to consider pump clips. Whilst researching into the brewery further I found that most of their beers are produced for Cask and Keg, meaning pubs would need pump clips rather than a lot of bottle labels.

By placing the vector label onto a stock image of a bottle I was able to establish that the gap between the two coloured sections would benefit from being white. This proved effective and provides an area for the ABV and volume of the bottle to be presented on the front of the bottle.

The label is almost complete, I am happy with the way it presents the Yorkshire Rose through the colour swatch and provides all of the relevant information about the beer. I think the research into labeling and the company itself has directly improved my original ideas. This design still holds true to the initial ideas of using old shop signage from the market town of Pocklington even if the overall shape is not representative of a wooden frame, the type setting matches the aesthetic I wanted to reflect.