Brief 4: Case Study - Brand Possibilities and research

As part of my study I will look into creating brands from scratch, I will need to use examples that suport my primary research from various agencies and studios. 

At this stage I aim to have the written document printed and bound, this will be supported by a manifesto for my practical element to the case study. The practical will be produced with various items of suitable printed goods such as packaging and company ephemera. It is most likely that within my research I will find that an element of digital presence is needed for the brand to be successful, this will be mocked up on screen.

The following images are my notes based on three books that I have begun to read through.

Researching into the naming and look of a company (and its logo) has lead me to Wow Branding's worksheets.
Book Details: Logo Savvy
Website: Wow

From this technique and through the initial points of my research, I will be naming the brand ODDJELLY. I will take this name through the various other stages of the brand building process to see how adaptable the name is and develop the voice of the brand.