As a result of my primary research I found that car parks operate in a specific system in order to keep the flow of traffic moving and to allow easy to spaces.
They are constructed in platforms thus generating the concept that a car park is like a platform game, this is the driving force behind the branding of the car park.
As many car parks face a problem with underpaying cars within their business, I generated a parking fine that uses a gaming language in order to carry the identity through to this serious message.
By producing printed materials I felt that the whole identity was considered, a letterhead was produced with business card for the employees. The design used the full bleed pattern on the reverse to add colour to what would otherwise be a plain piece of stationary.
Each floor has colour coded bays allowing guests to remember which floor they parked on. A gaming aesthetic and tone of voice is used throughout and each pillar has a damage limitation system.
To add light and humour to a boring space and in a bad situation, users can collect points by adding what damage they have done to their vehicle.
Presenting the company vehicle livery as an full pattern wrap brightens the parking environment further.
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