Tuesday, 3 December 2013

Brief 15: Elmwood - first crit

Boards





Notes

Several suggestions were made about the project as a whole and specifically the deliverables which sit alongside the printed ephemera for the car park. 

  • Billboard adverts with a tone of voice that makes people want to go to Carcade.
  • A movable car or countdown timer for the app reminder.
  • "Power up" for a piece of language
  • Inputting a character or making a character on the app for regular guests
  • Drop the map idea

Overall the response from Elmwood was very positive, I think that the way in which I pitched the idea with the motion .gif helped to give the project context and the clarity of the presentation boards answered most of the questions.

Next steps

Create a motion of the pattern
Show the projection of the pattern on the building
Mock up photographs
Tidy up the logo
Create billboard adverts
Produce printed stationary
Create a mock up of a ticket machine
Add a sound byte to the presentation
Produce new boards
Take photographs for mock ups
Add a character screen mock up
Think of wayfinding



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