Brief 10: A Very Alternative Christmas - Day Brief

Brief

Work

The bell shape is not legible, this needs to be changed after a mini power crit with a few of my peers. David suggested that it is not heavy enough type, Lizzi suggested that the bell shape would be great to explore. 

Once I was happy with the layout, I asked advice of my peers who suggested that some negative space could be utilised to add a bit of depth to the artwork. This is evident in the final resolution. 

the Red areas show the changes needed to be made in order to give a bell shape at the bottom of the image.

The development of this artwork took shape over the course of a day, this was to ahere to a tight print deadline. After putting the letter forms on the canvas, I discovered that it would help to have a vectored shape to trace.

Back to the drawing board to refine the scripted type, it needs to be heavier in weight and fit around the the bell in a much neater way. I am happy with the bell in the middle. I repeatedly went over my lines and digital bell shape which I produced in illustrator, this repetition fine tuned the overall look of the letters and made me much more competent.

Final card for Riso

 

Final card for Web

Final cards in print