Using shape within further business collatoral such as invoicing helps add a visual edge over competitiors. A consistency is kept by using the same angles that are present in the logo.
The typography used in the logo is a development of the Arvil Sans typeface designed by Ben Dalrymple, by altering the serifs is specific letter forms a visual dynamic is crerated.
Watermarking has been enabled by supplying the client with a file that includes the logo in white and at 40% opacity. The logo is flexible and adaptable which reflects the nature of the client.when employed.
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