Thursday, 10 October 2013

Case study: Brand strategy, building brands and developing identity

As part of the module, it is essential to develop an extended study into a specific area of my interests, I am choosing to produce a case study based upon my investigations...

From my list of related graphic design strategies which included social media and brand strategies, I will look to develop some initial readings on Brand strategies. I will hope to investigate how agencies build brands from scratch including name and concept development.


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